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Programmatic Activation Specialist

IQVIA is the leading global provider of data, advanced analytics, technology solutions and clinical research services for the life sciences industry. 
IQVIA Digital powers exceptional brand experiences, delivering innovative solutions based on a customer-first, insights-driven, and integrated omnichannel vision. We provide authenticated, enhanced data and analytics, innovative fit-for-purpose healthcare technology, and the expertise to enable an effective and adaptable marketing model that drives better quality of care and patient outcomes. 

Role:
Programmatic Traders are executional experts responsible for the setup, optimization, and performance management of programmatic advertiser campaigns. They ensure that campaigns deliver against client KPIs by continuously adjusting bidding strategies, optimizing budgets, refining targeting, and troubleshooting technical issues. By leveraging data-driven insights, automation tools, and deep platform expertise, the team maximizes the efficiency and effectiveness of media investments.

Key Responsibilities:
•    Campaign Setup & Execution: Own the end-to-end technical setup, pacing, and launch of programmatic campaigns. Work closely with Account Managers to ensure campaigns align with strategic objectives and client goals.

•    Real-Time Optimization & Performance Management: Actively monitor campaign performance and make real-time adjustments to bids, budgets, audience segmentation, creative rotation, and DSP settings to maximize outcomes. Implement data-driven optimizations to improve campaign efficiency and increase the value of media investment.

•    Reporting, Analytics & Insights: Develop and execute advanced bidding strategies to ensure cost efficiency and scale while maintaining performance benchmarks. Optimize budget allocation across channels, audiences, and creative variations based on insights.

•    Technical Troubleshooting & Platform Support: Identify and resolve technical issues related to ad serving, data discrepancies, pixel implementation, and delivery errors. Ensure seamless operations by proactively addressing campaign setup or platform challenges.

•    Collaboration & Innovation: Partner with internal teams to test new features, implement automation strategies, and enhance workflow efficiencies. Stay ahead of industry trends, testing emerging technologies, targeting capabilities, and AI-driven optimizations.

Metrics for Success:
•    Campaign Performance & ROI: Achievement of key performance metrics (CTR/CPC/NRX/Audience Quality).

•    Efficiency & Accuracy in Execution: On-time and error-free campaign setup, with minimal adjustments required post-launch.

•    Optimization Impact: Demonstrable improvements in campaign efficiency through data-driven optimizations.

•    Operational Excellence: Quick troubleshooting, reduced campaign downtime, and proactive issue resolution.

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com