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¡Únete a nosotros en nuestro emocionante trayecto! IQVIA ™ es The Human Data Science Company ™, enfocada en el uso de datos y ciencia para ayudar a los clientes de la salud a encontrar mejores soluciones para sus pacientes. Formada a partir de la fusión de IMS Health y Quintiles, IQVIA ofrece una amplia gama de soluciones que aprovechan los avances en información, tecnología, análisis e ingenio humano para impulsar la atención médica.

Actualmente nos encontramos en la búsqueda de profesionales que quieran ser parte de IQVIA:

Marketing Digital Specialist

We are seeking a skilled and innovative Digital Marketing Specialist with high skills for the development and updating of our web platforms (Web Page/Landing Page) and works continuously with the content creation agency and our team based outside of Colombia in English.

Main activities:

• Collaborate with Omnichannel and Digital, Marketing, and Medical teams to develop engaging landing pages aligned with key campaigns.
• Comprehend the design system and capabilities to ensure timely execution of digital initiatives.
• Analyze the outcomes of implemented tactics to identify potential optimizations for future campaigns.
• Collaborate with the digital creative agency to conceptualize and design landing pages, emails, and social media ads.
• Partner with the digital media agency to devise media plans that drive lead generation and increase log-ins, aligning with our overarching goals.
• Understand our email marketing capabilities to craft personalized email journeys leveraging web page user behaviours, and develop monthly platform email news journeys.
• Be accountable and follow-up on budgets and projects assigned.

Qualifications

• Bachelor’s degree in business administration, design, marketing, communication, or advertising
• Specializing in digital marketing or web platform design
• Minimum 2 years of experience in the digital area (preferably in the pharmaceutical industry)
• Essential experience in web pages/landing pages and channels such as WhatsApp
• Great communication and corporate relations skills
• Experience in relationships, coordination, and direct work with agencies.
• Proficient in oral and written English (Interview and assessment in English)
• Ability to manage multiple requests simultaneously
• Strong cross-functional collaboration and stakeholder management skills
• Proficiency in digital and data analytics using tools such as Adobe Analytics, CRM, and database analysis for segmentation
• Familiarity with digital marketing, including paid search, paid social, social media, and SEO
• Knowledge in user experience and digital product management
• High skills in creativity and innovation

#LI-CES

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide. Learn more at https://jobs.iqvia.com